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[n° ou bulletin]
Titre : 09.18 - 2018-09-12 Type de document : texte imprimé Année de publication : 2018 Langues : Allemand (ger) Anglais (eng) Catégories : Art et politique
Art numérique
Arts graphiques -- 21e siècle
Arts graphiques -- Étude et enseignement -- 21e siècle
Arts graphiques -- Technique -- Innovations
Collage (art) -- 21e siècle
Communication en politique
Communication visuelle -- 21e siècle
Conditionnement
Designers -- 21e siècle
Mise en page et typographieIndex. décimale : 766 Arts graphiques Note de contenu : What will work be like in the future? How can we influence future developments? Where does our responsibility lie? Will we be living in the city or in the countryside? And are AI and AR a blessing or a curse? On the subject of the future, there are many pressing and interesting questions. We asked those questions for the September issue of novum. The answers are thought-provoking and inspirational.
The cover, too, opens up unusual new insights. The partially open spine reveals the stitching behind, and silk screen printing in silver and neon green adds contrast to the luxurious grey paper.
Today everything happens very quickly, and it has to. Ideas are sought and found instantly – on Instagram. Information comes from Google. But some things are too important to be dealt with quickly. Like, for example, what our future will look like.
In the latest issue of novum we have taken time to talk to creatives and researchers about how they see the future developing. The result is ten extended interviews in which we explore identity, new technologies, the question of how we want to live, work and design in the future, how we will be communicating, and not least the responsibility of the designer in all this. We guarantee you a thought-provoking and inspirational read.
This is not a fast read – but it will be very rewarding. So open up your mind to this unusual issue of novum – and the thought-provoking ideas, inspiration and possibilities contained in it.
When it comes to the future, one thing you can be sure of is that it won’t be like today. So for this issue of novum – focusing on the future – we also opted for another format. Instead of the usual structure of novum+ and Showroom, we bring you a series of thought-provoking interviews about the future. This time the inspiration comes not so much from images, but from ideas and visions.
Many aspects such as singularity, behaviour and artificial intelligence recur as a common thread throughout these interviews. And we have sought to reflect this in the thread-stitched binding. In the 94-year history of novum this is the first issue to have such a binding, and it is quite a special one. We used different neon threads such as are normally found in the textile industry. They give a very special note throughout the magazine and the quality of the binding underlines the high importance of this theme.
The cover
This, too, opens up unusual new insights. The partially open spine reveals the stitching behind, and the neon threads glow against the dark body of the magazine. For the paper we used Conqueror Cartridge in 300 gsm from Antalis which has a particularly fine grey tone.
The paper with its muted colour is intriguingly contrasted by the printing. Screen printing makes the colours stand out strongly and a bright neon green points the way auspiciously into an – admittedly somewhat psychedelic – future. A delicate silver and a spot colour add further accents.
Content
In this issue we feature the following articles:
Kilian Stauss – Quo vadis design?
Threatened Orders – Learning from history. Design: Ditho Design
SyPartners – Design for Humanity
Gesellschaft für Designgeschichte – A world of singularities
Officina Humana – The office of the future
Indeed Innovation – Human centred design
Sebastian Sadowski – Data visualisation
Soderhavet – Branding Sweden
Packaging trends: merz punkt and Clormann Design
Universal Everything – Keep evolving
The cover
Design: Tobias Holzmann
Paper: Conqueror Cartridge in 300 gsm by Antalis
Silk screen printing: Stainer
Stich binding with neon threads and Offset printing: f&w
Photos: Guillaume SinopoliEn ligne : https://novum.graphics/en/magazine/magazine-detail/detail/novum-0918/ [n° ou bulletin] 09.18 - 2018-09-12 [texte imprimé] . - 2018.
Langues : Allemand (ger) Anglais (eng)
Catégories : Art et politique
Art numérique
Arts graphiques -- 21e siècle
Arts graphiques -- Étude et enseignement -- 21e siècle
Arts graphiques -- Technique -- Innovations
Collage (art) -- 21e siècle
Communication en politique
Communication visuelle -- 21e siècle
Conditionnement
Designers -- 21e siècle
Mise en page et typographieIndex. décimale : 766 Arts graphiques Note de contenu : What will work be like in the future? How can we influence future developments? Where does our responsibility lie? Will we be living in the city or in the countryside? And are AI and AR a blessing or a curse? On the subject of the future, there are many pressing and interesting questions. We asked those questions for the September issue of novum. The answers are thought-provoking and inspirational.
The cover, too, opens up unusual new insights. The partially open spine reveals the stitching behind, and silk screen printing in silver and neon green adds contrast to the luxurious grey paper.
Today everything happens very quickly, and it has to. Ideas are sought and found instantly – on Instagram. Information comes from Google. But some things are too important to be dealt with quickly. Like, for example, what our future will look like.
In the latest issue of novum we have taken time to talk to creatives and researchers about how they see the future developing. The result is ten extended interviews in which we explore identity, new technologies, the question of how we want to live, work and design in the future, how we will be communicating, and not least the responsibility of the designer in all this. We guarantee you a thought-provoking and inspirational read.
This is not a fast read – but it will be very rewarding. So open up your mind to this unusual issue of novum – and the thought-provoking ideas, inspiration and possibilities contained in it.
When it comes to the future, one thing you can be sure of is that it won’t be like today. So for this issue of novum – focusing on the future – we also opted for another format. Instead of the usual structure of novum+ and Showroom, we bring you a series of thought-provoking interviews about the future. This time the inspiration comes not so much from images, but from ideas and visions.
Many aspects such as singularity, behaviour and artificial intelligence recur as a common thread throughout these interviews. And we have sought to reflect this in the thread-stitched binding. In the 94-year history of novum this is the first issue to have such a binding, and it is quite a special one. We used different neon threads such as are normally found in the textile industry. They give a very special note throughout the magazine and the quality of the binding underlines the high importance of this theme.
The cover
This, too, opens up unusual new insights. The partially open spine reveals the stitching behind, and the neon threads glow against the dark body of the magazine. For the paper we used Conqueror Cartridge in 300 gsm from Antalis which has a particularly fine grey tone.
The paper with its muted colour is intriguingly contrasted by the printing. Screen printing makes the colours stand out strongly and a bright neon green points the way auspiciously into an – admittedly somewhat psychedelic – future. A delicate silver and a spot colour add further accents.
Content
In this issue we feature the following articles:
Kilian Stauss – Quo vadis design?
Threatened Orders – Learning from history. Design: Ditho Design
SyPartners – Design for Humanity
Gesellschaft für Designgeschichte – A world of singularities
Officina Humana – The office of the future
Indeed Innovation – Human centred design
Sebastian Sadowski – Data visualisation
Soderhavet – Branding Sweden
Packaging trends: merz punkt and Clormann Design
Universal Everything – Keep evolving
The cover
Design: Tobias Holzmann
Paper: Conqueror Cartridge in 300 gsm by Antalis
Silk screen printing: Stainer
Stich binding with neon threads and Offset printing: f&w
Photos: Guillaume SinopoliEn ligne : https://novum.graphics/en/magazine/magazine-detail/detail/novum-0918/ Réservation
Réserver ce document
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Code-barres Cote Support Localisation Section Disponibilité SL 22743 Novum Fascicule ESA Saint-Luc Beaux-Arts - Biblio Disponible
[n° ou bulletin]
Titre : 09.19 - 2019-09-12 Type de document : texte imprimé Année de publication : 2019 Langues : Allemand (ger) Anglais (eng) Catégories : Arts graphiques -- 21e siècle
Arts graphiques -- Concours -- Europe -- 21e siècle
Arts graphiques -- Mise en page et typographie
Conditionnement
Typographie -- 21e siècleIndex. décimale : 766 Arts graphiques Résumé :
Storytelling has always been an effective tool in communication. Every brand, every company has a story to tell ... just waiting to be discovered and appropriately presented. In novum 09.19 you get the chance to compare a wide range of different approaches to this task, e.g. with a focus on illustration, text or animation.
You can purchase a PDF of novum 09.19 for EUR 9,99.
To buy the printed issue, please visit our ShopNote de contenu :
We talked to experts with many years of storytelling experience, and bring you the background behind some exciting stories. In the Showroom section we cast a glance at this year´s European Design Awards, travel with you to Austria, the US and Singapore and present lots of inspiration, from illustration to graphics and digital highlights.
Our correspondent Susanne Schaller, for example, visited Bureau in Singapore and learned about the interesting philosophy behind their designs. In an article about Erste Liga, you can read more about the designer behind the cover of novum 05.19. We also bring you the delightful illustrations of Julia Schwarz and take you along to the studio of Solid Bold in Austria. International and diverse – this issue again takes a wide sweep through different design genres. Not forgetting of course, the chance to inspect the winning entries in the European Design Awards.
novum+: storytelling
We explore the focal theme of storytelling from quite different perspectives. Insights into brand development and customer magazines come from interviews with branding specialists Jäger & Jäger and publishing experts from Muehlhausmoers. And, as regards digital creations, we learn much from the storytelling short films of The Lot Creative. In this up-to-date review of storytelling solutions, we bring you the background behind the success stories.
The cover
The cover, too, tells a story: After eighteen years as editor-in-chief, Bettina Schulz is handing over the reins to Christine Moosmann as of this issue – Christian Weiss has captured this information in a charming illustration. The paper used is Bauhaus Dessau from Gmund, a material that is all about quality and clarity. This unpretentious new paper is available exclusively in the “Selection” range of the Igepa Group. It comes in 120 to 350 gsm and also features two clear white tones.
The excellent processing qualities of Bauhaus Dessau encouraged us not least to dip into the magic box of print finishing tricks: we indulged in a multi-stage embossing process, and added a few delicate accents in hot foil to produce an amazingly sculptured effect. Printers Gräfe Druck made the stars really shine by using Luxor foil in the trend colour of amorphous blue, and our logotype, too, was given a fine, gleaming outline.
Showroom:
Erste Liga (GER)
Trüf (USA)
European Design Awards
Solid Bold (AUT)
Bureau (SIN)
Julia Schwarz (GER)
novum+
Jäger & Jäger (GER)
Swatch
Serial Cut
Muehlhausmoers (GER)
The Lot Creative (GER)
Without Studio
Atelier Brückner (GER)
Cover
Art Work: Christian Weiss, X-Design (München)
Paper: Bauhaus Dessau, 350 g/qm (Gmund Paper / igepa)
Hot foil: Kurz
Finishing: Gräfe Druckveredelung
Offset printing: f&w
Photos: Janina EngelEn ligne : https://novum.graphics/en/news/design-magazin/ [n° ou bulletin] 09.19 - 2019-09-12 [texte imprimé] . - 2019.
Langues : Allemand (ger) Anglais (eng)
Catégories : Arts graphiques -- 21e siècle
Arts graphiques -- Concours -- Europe -- 21e siècle
Arts graphiques -- Mise en page et typographie
Conditionnement
Typographie -- 21e siècleIndex. décimale : 766 Arts graphiques Résumé :
Storytelling has always been an effective tool in communication. Every brand, every company has a story to tell ... just waiting to be discovered and appropriately presented. In novum 09.19 you get the chance to compare a wide range of different approaches to this task, e.g. with a focus on illustration, text or animation.
You can purchase a PDF of novum 09.19 for EUR 9,99.
To buy the printed issue, please visit our ShopNote de contenu :
We talked to experts with many years of storytelling experience, and bring you the background behind some exciting stories. In the Showroom section we cast a glance at this year´s European Design Awards, travel with you to Austria, the US and Singapore and present lots of inspiration, from illustration to graphics and digital highlights.
Our correspondent Susanne Schaller, for example, visited Bureau in Singapore and learned about the interesting philosophy behind their designs. In an article about Erste Liga, you can read more about the designer behind the cover of novum 05.19. We also bring you the delightful illustrations of Julia Schwarz and take you along to the studio of Solid Bold in Austria. International and diverse – this issue again takes a wide sweep through different design genres. Not forgetting of course, the chance to inspect the winning entries in the European Design Awards.
novum+: storytelling
We explore the focal theme of storytelling from quite different perspectives. Insights into brand development and customer magazines come from interviews with branding specialists Jäger & Jäger and publishing experts from Muehlhausmoers. And, as regards digital creations, we learn much from the storytelling short films of The Lot Creative. In this up-to-date review of storytelling solutions, we bring you the background behind the success stories.
The cover
The cover, too, tells a story: After eighteen years as editor-in-chief, Bettina Schulz is handing over the reins to Christine Moosmann as of this issue – Christian Weiss has captured this information in a charming illustration. The paper used is Bauhaus Dessau from Gmund, a material that is all about quality and clarity. This unpretentious new paper is available exclusively in the “Selection” range of the Igepa Group. It comes in 120 to 350 gsm and also features two clear white tones.
The excellent processing qualities of Bauhaus Dessau encouraged us not least to dip into the magic box of print finishing tricks: we indulged in a multi-stage embossing process, and added a few delicate accents in hot foil to produce an amazingly sculptured effect. Printers Gräfe Druck made the stars really shine by using Luxor foil in the trend colour of amorphous blue, and our logotype, too, was given a fine, gleaming outline.
Showroom:
Erste Liga (GER)
Trüf (USA)
European Design Awards
Solid Bold (AUT)
Bureau (SIN)
Julia Schwarz (GER)
novum+
Jäger & Jäger (GER)
Swatch
Serial Cut
Muehlhausmoers (GER)
The Lot Creative (GER)
Without Studio
Atelier Brückner (GER)
Cover
Art Work: Christian Weiss, X-Design (München)
Paper: Bauhaus Dessau, 350 g/qm (Gmund Paper / igepa)
Hot foil: Kurz
Finishing: Gräfe Druckveredelung
Offset printing: f&w
Photos: Janina EngelEn ligne : https://novum.graphics/en/news/design-magazin/ Réservation
Réserver ce document
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Code-barres Cote Support Localisation Section Disponibilité SL 23761 Novum Fascicule ESA Saint-Luc Beaux-Arts - Biblio Disponible
[n° ou bulletin]
Titre : 11.20 - 2020-11-12 Type de document : texte imprimé Année de publication : 2020 Langues : Allemand (ger) Anglais (eng) Catégories : Affiches -- 21e Siècle
Affiches -- Mise en page et typographie
Arts graphiques -- Croatie -- 21e siècle
Campagnes publicitaires
Chocolats -- Emballages
Conditionnement
Covid-19 -- Aspect économique -- 21e siècle
Cuculić, Vanja (1977-....)
Découpage (art) -- Danemark -- 21e siècle
Estampage (reproduction)
Fleurs -- Dans l'art
Impression numérique -- Innovation
Marques de commerce
Papier décoratif
Reliures gaufrées
Sculpture en papier -- Danemark -- 21e siècle
Sculpture en papier -- Londres (GB) -- 21e siècle
Signes et symboles -- Design
Travail du papier -- 21e siècle
Typographie -- DanemarkIndex. décimale : 766 Arts graphiques Résumé : Transcending themes, styles and fields
19.11.2020
We believe illustration is a wonderfully adaptable form of expression – it can handle complexity, communicate humour and change minds. »We love the fact that illustration can transcend any theme, style and field,« enthused the London-based creative duo Le.Blue in an interview with them on our novum+ theme.Note de contenu : novum 11.20 »creative paper«
There’s no denying we are passionate about paper. And when it comes to »creative paper« then our imaginations start to run riot. There are just so many aspects to cover with this fascinating material: be it unusual visual treatments or surface finishes, all kinds of conceptual approaches, and even the smell of different kinds of paper. Whenever we choose creative paper as our featured topic, we know it will be a tough job to select just which projects and studios to present.
Because paper offers up so many diverse aspects, we have put together a colourful bouquet for you in our novum+ section this month. From sustainable packaging and paper art to artful printing and bookbinding – this issue shows what being creative with paper really means.
The cover
Together with our partners we eagerly rolled up our sleeves and produced something special: the paper we chose is Stardream Rosequarz from Igepa, whose wonderful quality lends itself perfectly to finishing that really pulls out all the stops. On the outer envelope the hot foil Luxor 396 Orange from Kurz sets up a charming contrast to the delicately shimmering pink of the paper, on the inside cover pages we used a rich green (Luxor 390). But why stop when you are enjoying yourself? As well as foil finishing, we also used embossing and stamping. The artistic interplay between raised and recessed elements is all down to the skills of the experts at effektiv Druck+Veredelung.
The cover of the November issue features some rather unusual combinations, but, as we all know, opposites attract!
All this and more awaits in this issue of novum!
Copies of this issue can be bougth here
Cover design
Tobias Holzmann
Paper
Stardream Rosequarz 285 gsm, available through Igepa
Print finishing and embossing
effektiv Druck+Veredelung
Hotfoil
Kurz
Embossing die
Graveurbetrieb Berneisch
Photos
Tobias Holzmann & Luise Raithel
En ligne : https://novum.graphics/news/design-magazin/ [n° ou bulletin] 11.20 - 2020-11-12 [texte imprimé] . - 2020.
Langues : Allemand (ger) Anglais (eng)
Catégories : Affiches -- 21e Siècle
Affiches -- Mise en page et typographie
Arts graphiques -- Croatie -- 21e siècle
Campagnes publicitaires
Chocolats -- Emballages
Conditionnement
Covid-19 -- Aspect économique -- 21e siècle
Cuculić, Vanja (1977-....)
Découpage (art) -- Danemark -- 21e siècle
Estampage (reproduction)
Fleurs -- Dans l'art
Impression numérique -- Innovation
Marques de commerce
Papier décoratif
Reliures gaufrées
Sculpture en papier -- Danemark -- 21e siècle
Sculpture en papier -- Londres (GB) -- 21e siècle
Signes et symboles -- Design
Travail du papier -- 21e siècle
Typographie -- DanemarkIndex. décimale : 766 Arts graphiques Résumé : Transcending themes, styles and fields
19.11.2020
We believe illustration is a wonderfully adaptable form of expression – it can handle complexity, communicate humour and change minds. »We love the fact that illustration can transcend any theme, style and field,« enthused the London-based creative duo Le.Blue in an interview with them on our novum+ theme.Note de contenu : novum 11.20 »creative paper«
There’s no denying we are passionate about paper. And when it comes to »creative paper« then our imaginations start to run riot. There are just so many aspects to cover with this fascinating material: be it unusual visual treatments or surface finishes, all kinds of conceptual approaches, and even the smell of different kinds of paper. Whenever we choose creative paper as our featured topic, we know it will be a tough job to select just which projects and studios to present.
Because paper offers up so many diverse aspects, we have put together a colourful bouquet for you in our novum+ section this month. From sustainable packaging and paper art to artful printing and bookbinding – this issue shows what being creative with paper really means.
The cover
Together with our partners we eagerly rolled up our sleeves and produced something special: the paper we chose is Stardream Rosequarz from Igepa, whose wonderful quality lends itself perfectly to finishing that really pulls out all the stops. On the outer envelope the hot foil Luxor 396 Orange from Kurz sets up a charming contrast to the delicately shimmering pink of the paper, on the inside cover pages we used a rich green (Luxor 390). But why stop when you are enjoying yourself? As well as foil finishing, we also used embossing and stamping. The artistic interplay between raised and recessed elements is all down to the skills of the experts at effektiv Druck+Veredelung.
The cover of the November issue features some rather unusual combinations, but, as we all know, opposites attract!
All this and more awaits in this issue of novum!
Copies of this issue can be bougth here
Cover design
Tobias Holzmann
Paper
Stardream Rosequarz 285 gsm, available through Igepa
Print finishing and embossing
effektiv Druck+Veredelung
Hotfoil
Kurz
Embossing die
Graveurbetrieb Berneisch
Photos
Tobias Holzmann & Luise Raithel
En ligne : https://novum.graphics/news/design-magazin/ Réservation
Réserver ce document
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Code-barres Cote Support Localisation Section Disponibilité SL 24184 Novum Fascicule ESA Saint-Luc Beaux-Arts - Biblio Disponible
[n° ou bulletin]
Titre : 07.15 - 2015-07-12 Type de document : texte imprimé Année de publication : 2015 Langues : Allemand (ger) Anglais (eng) Catégories : Arts graphiques
Conditionnement
Design
Société de consommation -- Critique
Typographie - DesignIndex. décimale : 766 Arts graphiques Résumé : I am a great fan of beautiful and clever packaging – the sort that delights the eye, sets the product off in the right way and tempts you to buy. In the food sector you see this less and less, because all the regulatory information on content and nutrition, origin and processing, environmental symbols and codes, leaves precious little space for design. And, as if all that visual chaos on such a small space were not enough, the manufacturers then invent their own seals to add to the general confusion.
All kinds of claims are made, including the much flaunted »locally produced« label. Legally and in actual fact this has absolutely no relevance and truth about it at all: a milk can be labelled »from our region« even if only the closure on the Tetra Pak was fitted on locally! Suspicions should arise latest when you see a pack of coconut milk being described as »regional« … Studies that have found that consumers, given two identical jams to try, like the taste of the one claiming to be »regional«, and would be happy to pay more for it! So the label alone can enhance the taste experience – an uncomfortable fact and renewed proof that the critical consumer isn’t perhaps as critical as he likes to think he is.
The design world makes good use of this knowledge: The regional link is communicated, megaphone-style, with words like »country«, »natural«, »regional«, »local«, implying that anything coming from elsewhere has got to have something wrong with it. A curly handwriting-style font is a popular choice for these messages, as if the produce had just come out of grandma’s kitchen. Sometimes the »advantages« are pronounced in aggressive capitals, followed by an exclamation mark, for those who haven’t yet got it. Often it’s all in green and with such a dilettante look that you are tempted to believe that Farmer Huber himself got all creative after finishing the milking. The products from the big manufacturers are particularly noticeable: Like preserves-producer Schwartau, with its »Farmhouse marmalade« … a little bit of bucolic heaven for all the SUV drivers who can’t make it to one of the real farm shops (which do indeed exist!). Schwartau had to delete the »local fruit« claim from the label of one of its jams, because the fruit came from Poland, the Baltic States and Southeastern Europe, as the consumer magazine Öko-Test uncovered.
But it’s not only marketing that has discovered the lure of local and
regional. The far right, too, are attracted by these associations. A while ago, for example, the neo-Nazi NPD party published a campaign called »Buy German products!« The ominous historic echoes of this exhortation were enough to awaken an appetite in me – and many others – for Italian strawberries and Spanish tomatoes.
To be fair, we mustn’t let these things deter us – it is indeed a good and sensible thing to buy local or regional. But the manufacturers in turn should only use these words when the ingredients do in fact come from local or regional sources. All this fudging of facts on labels will sooner or later completely undermine this USP. And what about the designer? Perhaps s/he could draw the attention of producers of non-regional products to other qualities – because when everything else is wrapping itself in »regional« laurels, then maybe a thirst for the exotic will develop.
Enjoy the summer!
Bettina SchulzEn ligne : http://www.novumnet.de/en/world-of-novum/current-issue/072015/first/editorial.ht [...] [n° ou bulletin] 07.15 - 2015-07-12 [texte imprimé] . - 2015.
Langues : Allemand (ger) Anglais (eng)
Catégories : Arts graphiques
Conditionnement
Design
Société de consommation -- Critique
Typographie - DesignIndex. décimale : 766 Arts graphiques Résumé : I am a great fan of beautiful and clever packaging – the sort that delights the eye, sets the product off in the right way and tempts you to buy. In the food sector you see this less and less, because all the regulatory information on content and nutrition, origin and processing, environmental symbols and codes, leaves precious little space for design. And, as if all that visual chaos on such a small space were not enough, the manufacturers then invent their own seals to add to the general confusion.
All kinds of claims are made, including the much flaunted »locally produced« label. Legally and in actual fact this has absolutely no relevance and truth about it at all: a milk can be labelled »from our region« even if only the closure on the Tetra Pak was fitted on locally! Suspicions should arise latest when you see a pack of coconut milk being described as »regional« … Studies that have found that consumers, given two identical jams to try, like the taste of the one claiming to be »regional«, and would be happy to pay more for it! So the label alone can enhance the taste experience – an uncomfortable fact and renewed proof that the critical consumer isn’t perhaps as critical as he likes to think he is.
The design world makes good use of this knowledge: The regional link is communicated, megaphone-style, with words like »country«, »natural«, »regional«, »local«, implying that anything coming from elsewhere has got to have something wrong with it. A curly handwriting-style font is a popular choice for these messages, as if the produce had just come out of grandma’s kitchen. Sometimes the »advantages« are pronounced in aggressive capitals, followed by an exclamation mark, for those who haven’t yet got it. Often it’s all in green and with such a dilettante look that you are tempted to believe that Farmer Huber himself got all creative after finishing the milking. The products from the big manufacturers are particularly noticeable: Like preserves-producer Schwartau, with its »Farmhouse marmalade« … a little bit of bucolic heaven for all the SUV drivers who can’t make it to one of the real farm shops (which do indeed exist!). Schwartau had to delete the »local fruit« claim from the label of one of its jams, because the fruit came from Poland, the Baltic States and Southeastern Europe, as the consumer magazine Öko-Test uncovered.
But it’s not only marketing that has discovered the lure of local and
regional. The far right, too, are attracted by these associations. A while ago, for example, the neo-Nazi NPD party published a campaign called »Buy German products!« The ominous historic echoes of this exhortation were enough to awaken an appetite in me – and many others – for Italian strawberries and Spanish tomatoes.
To be fair, we mustn’t let these things deter us – it is indeed a good and sensible thing to buy local or regional. But the manufacturers in turn should only use these words when the ingredients do in fact come from local or regional sources. All this fudging of facts on labels will sooner or later completely undermine this USP. And what about the designer? Perhaps s/he could draw the attention of producers of non-regional products to other qualities – because when everything else is wrapping itself in »regional« laurels, then maybe a thirst for the exotic will develop.
Enjoy the summer!
Bettina SchulzEn ligne : http://www.novumnet.de/en/world-of-novum/current-issue/072015/first/editorial.ht [...] Réservation
Réserver ce document
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Code-barres Cote Support Localisation Section Disponibilité SL 19443 Novum Fascicule ESA Saint-Luc Beaux-Arts - Biblio Disponible
[n° ou bulletin]
Titre : 11.16 - 2016-11-12 Type de document : texte imprimé Année de publication : 2016 Langues : Anglais (eng) Allemand (ger) Catégories : Arts graphiques -- 21e siècle
Biennale internationale de l'affiche (25 ; 2016 ; Varsovie)
Conditionnement
Livres -- Mise en page
Travail du papier
Typographie - DesignIndex. décimale : 766 Arts graphiques En ligne : https://intramuros.fr/magazine/intramuros-187 [n° ou bulletin] 11.16 - 2016-11-12 [texte imprimé] . - 2016.
Langues : Anglais (eng) Allemand (ger)
Catégories : Arts graphiques -- 21e siècle
Biennale internationale de l'affiche (25 ; 2016 ; Varsovie)
Conditionnement
Livres -- Mise en page
Travail du papier
Typographie - DesignIndex. décimale : 766 Arts graphiques En ligne : https://intramuros.fr/magazine/intramuros-187 Réservation
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Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité SL 20498 Novum Fascicule ESA Saint-Luc Beaux-Arts - Biblio Disponible PermalinkPermalinkno.141(2007:févr.) - 2007-02-01 (Bulletin de Étapes)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkno239(2017:sept./oct.) - 2017-09-01 - Design & algorithmes. Adrien M & Claire B. Radim Pesko. 5.5 Designers. Tokyo (Bulletin de Étapes)
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Permalinkno253(2020:janvier-février) - 2020-01-01 - Design végétal & ornement. Zerozoro. Aaron Duffy. Vienne (Bulletin de Étapes)
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