How to write an inspired creative brief / Howard Ibach

Public ISBD Titre : How to write an inspired creative brief : 3rd Edition Type de document : texte imprimé Auteurs : Howard Ibach, Auteur Editeur : Los Angeles : Juju Books Année de publication : 2020 Importance : 1 vol. (132 p.) Présentation : ill. en noir et blanc, couv. ill. en coul. Format : 23 cm ISBN/ISSN/EAN : 978-0-578-80875-8 Langues : Anglais (eng) Catégories : Art publicitaire -- Technique Communication en marketing Index. décimale : 766:659 Publicité Résumé : Most creative briefs are a crime against creativity. Bloated, buzzword-packed, and about as inspiring as a spreadsheet. How To Write An Inspired Creative Brief, 3rd Edition is your antidote. This isn't theory. It's a field manual — graphic, fast, no-fluff — built from decades in the trenches as a copywriter, creative director, and teacher. You'll learn how to write briefs that actually light a fire under creatives. Briefs that don't just check boxes but open doors. Inside, I break down the anatomy of a great brief, expose common sins, and show you how to turn brand babble into real human language. You'll get fresh examples, updated strategies, and a no-nonsense guide to crafting that elusive single-minded proposition — the heart of every inspiring idea. If you're ready to ditch the corporate jargon and write briefs that make creative teams want to hug you (or at least buy you coffee), you're in the right place. Read it. Use it. Write briefs worth building campaigns around. How to write an inspired creative brief : 3rd Edition [texte imprimé] / Howard Ibach, Auteur . - Los Angeles : Juju Books, 2020 . - 1 vol. (132 p.) : ill. en noir et blanc, couv. ill. en coul. ; 23 cm. ISBN : 978-0-578-80875-8 Langues : Anglais (eng) Catégories : Art publicitaire -- Technique Communication en marketing Index. décimale : 766:659 Publicité Résumé : Most creative briefs are a crime against creativity. Bloated, buzzword-packed, and about as inspiring as a spreadsheet. How To Write An Inspired Creative Brief, 3rd Edition is your antidote. This isn't theory. It's a field manual — graphic, fast, no-fluff — built from decades in the trenches as a copywriter, creative director, and teacher. You'll learn how to write briefs that actually light a fire under creatives. Briefs that don't just check boxes but open doors. Inside, I break down the anatomy of a great brief, expose common sins, and show you how to turn brand babble into real human language. You'll get fresh examples, updated strategies, and a no-nonsense guide to crafting that elusive single-minded proposition — the heart of every inspiring idea. If you're ready to ditch the corporate jargon and write briefs that make creative teams want to hug you (or at least buy you coffee), you're in the right place. Read it. Use it. Write briefs worth building campaigns around.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
SL 27324	766:659 IBA	Livre	ESA Saint-Luc	Beaux-Arts - Biblio	Disponible

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