Creative 4Cast / Emanuele Nenna

Public ISBD Titre : Creative 4Cast : A new solution for the future of advertising / Emanuele Nenna Type de document : texte imprimé Auteurs : Emanuele Nenna Editeur : London : LID Année de publication : 2012 Importance : 1 vol. (157 p.) Présentation : couv. ill. en coul. Format : 22 cm ISBN/ISSN/EAN : 978-1-907794-27-8 Langues : Anglais (eng) Catégories : Agences de publicité -- Innovation Publicité -- Innovation Index. décimale : 766:659 Publicité Résumé : Advertising has always had a clear objective"to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector. Creative 4Cast : A new solution for the future of advertising / Emanuele Nenna [texte imprimé] / Emanuele Nenna . - London : LID, 2012 . - 1 vol. (157 p.) : couv. ill. en coul. ; 22 cm. ISBN : 978-1-907794-27-8 Langues : Anglais (eng) Catégories : Agences de publicité -- Innovation Publicité -- Innovation Index. décimale : 766:659 Publicité Résumé : Advertising has always had a clear objective"to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

Réservation

Réserver ce document

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
SL 26218	766:659 NEN	Livre	ESA Saint-Luc	Beaux-Arts - Biblio	Disponible

Crossover creativity / Dave Trott

Public ISBD Titre : Crossover creativity Type de document : texte imprimé Auteurs : Dave Trott, Auteur Editeur : La Vergne : Harriman House Année de publication : 2023 Importance : 1 vol. (278 p.) Présentation : couv. ill. en coul. Format : 22 cm ISBN/ISSN/EAN : 978-0-85719-988-1 Langues : Anglais (eng) Catégories : Langage publicitaire -- Aspect social Publicité -- Créativité Publicité -- Innovation Index. décimale : 766:659 Publicité Résumé : Ideas don’t come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from―as a guide for those who have to generate ideas in advertising, business, or the wider world. Crossover creativity [texte imprimé] / Dave Trott, Auteur . - La Vergne : Harriman House, 2023 . - 1 vol. (278 p.) : couv. ill. en coul. ; 22 cm. ISBN : 978-0-85719-988-1 Langues : Anglais (eng) Catégories : Langage publicitaire -- Aspect social Publicité -- Créativité Publicité -- Innovation Index. décimale : 766:659 Publicité Résumé : Ideas don’t come from nothing. They come from what is already inside people’s brains. And so it’s not true to say that people have ideas. In fact, ideas have people. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from―as a guide for those who have to generate ideas in advertising, business, or the wider world.

Réservation

Réserver ce document

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
SL 27316	766:659 TROTT	Livre	ESA Saint-Luc	Beaux-Arts - Biblio	Sorti jusqu'au 15/12/2025

---

1 (1 - 2 / 2) Par page : 25 50 100 200