Creative 4Cast / Emanuele Nenna

Public ISBD Titre : Creative 4Cast : A new solution for the future of advertising / Emanuele Nenna Type de document : texte imprimé Auteurs : Emanuele Nenna Editeur : London : LID Année de publication : 2012 Importance : 1 vol. (157 p.) Présentation : couv. ill. en coul. Format : 22 cm ISBN/ISSN/EAN : 978-1-907794-27-8 Langues : Anglais (eng) Catégories : Agences de publicité -- Innovation Publicité -- Innovation Index. décimale : 766:659 Publicité Résumé : Advertising has always had a clear objective"to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector. Creative 4Cast : A new solution for the future of advertising / Emanuele Nenna [texte imprimé] / Emanuele Nenna . - London : LID, 2012 . - 1 vol. (157 p.) : couv. ill. en coul. ; 22 cm. ISBN : 978-1-907794-27-8 Langues : Anglais (eng) Catégories : Agences de publicité -- Innovation Publicité -- Innovation Index. décimale : 766:659 Publicité Résumé : Advertising has always had a clear objective"to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extraordinary changes in the media landscape in general, advertising companies must reassess their roles and ways of operating in order to continue achieving success for their clients. This book presents a manifesto for the changing face of advertising. But rather than a revolution, this change is more of an evolution. Creative thought has to evolve, creative professionals have to evolve, and therefore advertising agencies, too, have to evolve. Leading advertising practitioner Emanuele Nenna provides ideas and direction for this evolution in this timely and important book for everyone involved in the advertising sector.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
SL 26218	766:659 NEN	Livre	ESA Saint-Luc	Beaux-Arts - Biblio	Disponible

---

1 (1 - 1 / 1)