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| Titre : |
Logos That Last : How to Create Iconic Visual Branding |
| Type de document : |
texte imprimé |
| Auteurs : |
Allan Peters, Auteur |
| Editeur : |
Massachusetts : Rockport Publishers |
| Année de publication : |
2023 |
| Importance : |
1 vol. (208 p.) |
| Présentation : |
ill. en coul., couv. ill. en coul. |
| Format : |
26 cm |
| ISBN/ISSN/EAN : |
978-0-7603-8317-9 |
| Langues : |
Anglais (eng) |
| Catégories : |
Logos -- Conception graphique
Stratégie de marque
|
| Index. décimale : |
766:659 Publicité |
| Résumé : |
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process. |
Logos That Last : How to Create Iconic Visual Branding [texte imprimé] / Allan Peters, Auteur . - Massachusetts : Rockport Publishers, 2023 . - 1 vol. (208 p.) : ill. en coul., couv. ill. en coul. ; 26 cm. ISBN : 978-0-7603-8317-9 Langues : Anglais ( eng)
| Catégories : |
Logos -- Conception graphique
Stratégie de marque
|
| Index. décimale : |
766:659 Publicité |
| Résumé : |
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
- Detailed case studies that follow designs from concept to completion
- Tips for turning a good idea into a great logo
- Strategies for extending a great logo into a dynamic brand system
- Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters’s own hands-on, step-by-step process. |
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| SL 26341 | 766:659 PET | Livre | ESA Saint-Luc | Beaux-Arts - Biblio | Disponible |
