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| Titre : |
101 things I learned in advertising school |
| Type de document : |
texte imprimé |
| Auteurs : |
Tracy Arrington, Auteur ; Matthew Frederick, Auteur |
| Mention d'édition : |
First edition. |
| Editeur : |
Three Rivers Press |
| Année de publication : |
2018 |
| Importance : |
1 vol. (101 p.) |
| Présentation : |
ill. en noir et blanc |
| Format : |
14 x 19 cm |
| ISBN/ISSN/EAN : |
978-0-451-49671-3 |
| Langues : |
Anglais (eng) |
| Catégories : |
Campagnes publicitaires
Publicitaires
Publicité -- Etude et enseignement
|
| Index. décimale : |
766:659 Publicité |
| Résumé : |
The advertising industry is fast paced and confusing, and so is advertising school.
This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends.
One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail?
Why should a mug in an ad be displayed with its handle to the right?
How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? |
101 things I learned in advertising school [texte imprimé] / Tracy Arrington, Auteur ; Matthew Frederick, Auteur . - First edition. . - [S.l.] : Three Rivers Press, 2018 . - 1 vol. (101 p.) : ill. en noir et blanc ; 14 x 19 cm. ISBN : 978-0-451-49671-3 Langues : Anglais ( eng)
| Catégories : |
Campagnes publicitaires
Publicitaires
Publicité -- Etude et enseignement
|
| Index. décimale : |
766:659 Publicité |
| Résumé : |
The advertising industry is fast paced and confusing, and so is advertising school.
This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends.
One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail?
Why should a mug in an ad be displayed with its handle to the right?
How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell? |
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| SL 26219 | 766:659 ARR | Livre | ESA Saint-Luc | Beaux-Arts - Biblio | Disponible |
