Titre :	The advertising concept book : Think now, design later : a complete guide to creative ideas, strategies and campaigns
Type de document :	texte imprimé
Auteurs :	Pete Barry, Auteur
Editeur :	London : Thames & Hudson
Année de publication :	2016
Importance :	1 vol. (320 p.)
Présentation :	ill. en noir et blanc
Format :	25 cm
ISBN/ISSN/EAN :	978-0-500-51898-4
Langues :	Anglais (eng)
Catégories :	Campagnes publicitaires Publicité Rédaction publicitaire
Index. décimale :	766:659 Publicité
Résumé :	Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

The advertising concept book : Think now, design later : a complete guide to creative ideas, strategies and campaigns [texte imprimé] / Pete Barry, Auteur . - London : Thames & Hudson, 2016 . - 1 vol. (320 p.) : ill. en noir et blanc ; 25 cm.
ISBN : 978-0-500-51898-4
Langues : Anglais (eng)

Catégories :	Campagnes publicitaires Publicité Rédaction publicitaire
Index. décimale :	766:659 Publicité
Résumé :	Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.